Burberry Takes Over Hôtel Belles Rives: A Dreamy Art Deco Summer Escape on the French Riviera
Summer on the French Riviera just got a sophisticated British makeover. Luxury heritage house Burberry has officially joined forces with the iconic Hôtel Belles Rives, breathing new life into the venue’s historic beach club and sun-drenched terraces for an exclusive seasonal takeover. Blending timeless British elegance with the glitzy Art Deco charm of the Côte d’Azur, this collaboration crafts an unparalleled luxury summer retreat that marries historic glamour with modern branded sophistication, redefining the ultimate Riviera getaway experience for 2026.
Nestled in Juan-les-Pins, Hôtel Belles Rives stands as a legendary landmark steeped in history. Renowned for its classic Art Deco architecture and timeless Mediterranean allure, the hotel once served as a creative haven for literary icon F. Scott Fitzgerald, making it a symbol of timeless leisure and artistic romance. For this highly anticipated summer collaboration, Burberry reinterprets the hotel’s inherent vintage glamour through a distinct British luxury lens, delivering a fresh, site-specific aesthetic transformation.
Beyond the iconic check pattern, tailored branded details elevate every corner of the resort. Custom Burberry logos are subtly yet distinctly displayed on the hotel’s private jetty and the doors of its exclusive beach club, marking the immersive takeover with understated luxury. Every design choice strikes a perfect balance: honoring the hotel’s profound historical heritage while injecting the contemporary, polished aesthetic that defines Burberry’s high summer vision.
More than just a visual renovation, the collaboration curates a full sensory, bespoke summer experience for every guest. Days at the transformed retreat are filled with effortless luxury moments: guests can unwind on the sunlit terraces while enjoying refreshing signature Burberry ice lollies, soaking up the Mediterranean breeze and golden summer sunshine. As dusk falls,The Fitzgerald Bar—named in tribute to F. Scott Fitzgerald’s profound connection with the hotel—becomes the ideal spot to witness breathtaking Riviera sunsets, blending literary nostalgia with modern leisure.
Staying true to the coastal spirit of the French Riviera, the immersive seasonal programme also features bespoke branded waterskiing experiences. A charming local fact makes the activity even more special: waterskiing was originally born in this very bay, turning the pastime into a meaningful fusion of local history, summer vitality and Burberry’s adventurous coastal lifestyle ethos. Every curated activity turns a simple hotel stay into a one-of-a-kind, memory-rich summer journey.
This exclusive Burberry takeover at Hôtel Belles Rives is a limited-time seasonal activation, running now through September 30, 2026. It is more than a typical brand collaboration—it is a seamless dialogue between British heritage fashion and timeless French Riviera luxury. Burberry’s refined design language revives the hotel’s classic Art Deco glamour for a new generation, while the iconic coastal venue adds profound historical depth to the brand’s high summer collection and lifestyle narrative.
For luxury travelers, fashion enthusiasts and summer lovers alike, this pop-up retreat offers the perfect chance to immerse themselves in sun, sea, timeless design and cross-cultural elegance. Before the summer breeze fades, this blue-hued Burberry x Hôtel Belles Rives escape is undoubtedly one of the most stylish seasonal experiences to chase on the French Riviera this year.
Pictures from https://www.linkedin.com/posts/burberry-has-partnered-with-the-iconic-h%C3%B4tel-ugcPost-7460322616797589504-zmJg?utm_source=share&utm_medium=member_desktop&rcm=ACoAAClNHOkB5TjBCRYA9sMD4KN-hUjG552i8N8
