Moncler “Puffy Summer” Global Campaign – Chengdu Taikoo Li Flagship Takeover

Following successful activations in Milan and Seoul, Moncler’s global “Puffy Summer” campaign has officially debuted at its Chengdu Taikoo Li flagship store, delivering a season-focusedvisual merchandising takeover for summer.

Translating the brand’s iconic voluminous puffy DNA into lightweight summer aesthetics, the store adopts a full-set thematic spatial installation and immersive underwater scene layout. A giant inflatable octopus acts as the core window focal visual and entrance installation, while whimsical seahorse, crab and flamingo art installations fill the in-store zone and window displays, building a surreal, playful summer visual landscape.

The curated product display backdrop perfectly showcases Moncler’s new Summer Collection. Fronted by Jamie Dornan, the lineup reinterprets the brand’s layering heritage with fluid silhouettes, breathable tailoring and vivid seasonal hues, realizing effective product-visual integration.